About the event
Personalisation, recommendations, and user modelling can be powerful tools to improve people’s experiences with technology and to help them find information. However, we also know that people underestimate how much of their personal information is used by technology and they generally do not understand how much algorithms can discover about them. Both privacy and ethical technology have issues of consent at their heart. This talk will look at how to consider issues of privacy and consent when users cannot explicitly state their preferences, The Creepy Factor, and how to balance users’ concerns with the benefits personalised technology can offer. Biography Jennifer Golbeck is a computer scientist. She currently is an Associate Professor at the College of Information Studies, University of Maryland, College Park. Golbeck was director of the University of Maryland Human–Computer Interaction Lab from 2011 to 2014. Jennifer is an ACM distinguished Speaker, a Ted Talk speaker and has written four book on trust and other social aspects of the Web.