Michael is a graduate of Trinity College, Cambridge where he received a double first in mathematics and he has spent the last 23 years at the intersection of the digital and data worlds.  He is the co-founder and chief scientist of DynamicAction, a leader in big data analytics and AI for retail.  He was previously the founder and CEO of Michael started his career at McKinsey consulting in the early days of the internet. He is a non-executive director of Sainsbury’s Bank, and a trustee of In Kind Direct.