Dr Karen Elliott is a Senior Lecturer in Enterprise/Innovation (FinTech) at Newcastle University Business School. Her passion surrounds ‘FinTech’; a major growth industry in the UK and a burgeoning sector in the North East region. Karen bridges an industrial background/academic career and recently named as ‘Standout#35 Women in FinTech Powerlist 2019 by Innovate Finance’. She co-leads with Prof van Moorsel, a £1.2m EPSRC Research Project (FinTrust) in 2018 collaborating with Durham Based nationally renowned Atom Bank on optimising FinTech services combined with exploring identity verification for financial inclusion funded by the Bill & Melinda Gates Foundation. FinTrust examines the issue of trust, gender diversity, security and ethical AI investigating increased automation and trust engineering to deliver consumer transparency.