Mick Ridley

Mick has worked in the advertising industry for the past 27 years for both media agencies and media owners. During that time he has worked extensively with audience data from traditional research sources through to mobile network data. He has over the past 6 years worked at Global Media with a large amount of his time spent in support of their advertising contract with TfL. During that time he has built a close relationship with TfL, building systems to help understand how customers navigate the network providing public and commercial benefit.