Professor Brad Love

Professor Brad Love


Turing Fellow

Partner Institution



Brad Love is Professor of Cognitive and Decision Sciences at UCL. He works at the intersection of Neuroscience, Experimental Psychology, and Machine Learning. His current interests include using brain imaging data to select between competing models of cognitive function, and combining big data and psychological theory to understand consumer behaviour. 

Research interests

He is interested in understanding consumer behaviour using large datasets, such as loyalty card data. Topics include how people explore product options and construe product categories. He is also interested in relating deep learning networks to brain function. Additionally, he would like to pursue a machine learning collaboration in which lessons from neural computation could be used to improve the performance of these models on a variety of tasks, including object recognition.