Sunil Manghani’s research as Turing Fellow traces aspects of the history of structuralism to consider its significance for our current handling and advancement of AI, data and natural language processing (see Sunil's project website). The work includes a re-reading of the influential anthropologist Claude Lévi-Strauss, along with the noted cultural theorist Roland Barthes. Both thinkers, when turning to questions of culture, developed persuasive accounts for identifying specific ‘units of analysis’, which included sophisticated approaches to classification models, systems of thinking and cultural meaning. Currently, when we consider what data is being tracked and how it is being used it is often not particularly rewarding and is rarely accessible and meaningful to the individual’s associated with the data. There remains a space for more careful consideration and cross-disciplinary dialogue. Starting points for this research appear in Manghani’s analysis of the data artist Paolo Cirio (‘The Art of Paolo Cirio: Exposing New Myths of Big Data Structures’, Theory, Culture & Society, 2017, Vol. 34, No. 7-8, pp.197-214) and in a book chapter ‘Idiorrhythmy: An (Unsustainable) Aesthetics of Ethics’, which appears in Manghani’s co-edited volume Rhythm and Critique: Technics, Modalities, Practices (Edinburgh University Press, 2020).