Professor Tobias Preis

Professor Tobias Preis


Turing Fellow

Partner Institution


Tobias Preis is Professor of Behavioural Science and Finance at the University of Warwick and a Turing Fellow of the Alan Turing Institute, the UK’s national institute for Data Science. Together with his colleague Dr. Suzy Moat, he directs the Data Science Lab at Warwick Business School. His recent research has aimed to analyse and predict real world behaviour with the volumes of data being generated by our interactions with technology, using data from Google, Wikipedia, Twitter, Flickr, Instagram and other sources. He has published over fifty research articles, book and book chapters in this area. Preis’ research is frequently featured in the news, by outlets including the BBC, the New York Times, the Financial Times, Science, Nature, Time Magazine, New Scientist and the Guardian. He has given a range of public talks including presentations at TEDx events in the UK and in Switzerland and he frequently advises governmental and commercial stakeholders around the globe.

Research interests

Mammoth amounts of data are now being generated through society's extensive interactions with technological systems, automatically documenting collective human behaviour in a previously unimaginable fashion. Preis' research investigates whether data from sources such as Google, Wikipedia, Twitter, Flickr, Instagram and other sources can be used to:

  1. Reduce delays in measurement of human behaviour
  2. Measure behaviour which previously could not be measured
  3. Improve predictions of future behaviour